branded content was displayed on signs on the platform visible from over 75 feet away. See a video of the installation.

Custom event information always drew the attention of riders, such as this event day July 4th Peachtree Road Race that displayed race history and results throughout the day.

The signs were double-sided and integrated customized local event information, such as this NCAA basketbal March Madness results immediately following the conclusion of the game.

Ads were interspersed between content and "next train information" that riders needed to know to decide which train to board.